Our Brands
🌿 Our Commitment to Quality & Sustainability, Ethical Excellence. Sustainable Beauty. Premium Performance.
At Jo Sym Choon’s Hairdressers, we are passionate about providing our clients with not only exceptional hair care but also products that align with our values of quality, sustainability, and ethical responsibility. We believe that beautiful hair should not come at the cost of the planet or your well-being. That’s why we’ve carefully selected a curated range of premium brands that share our commitment to innovative formulations, sustainable practices, and long-lasting results.
🌱 Why We Choose These Brands
Each brand we carry is a reflection of our dedication to providing you with products that:
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Nurture hair health through natural and organic ingredients
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Promote sustainability with eco-conscious packaging and responsible sourcing
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Deliver exceptional, long-lasting results, ensuring you leave the salon feeling your best
We understand the importance of sustainability, not only in the products we use but also in the impact they have on the environment. That’s why we’ve partnered with brands that prioritizse ethical practices, both in their product formulations and in their commitment to reducing their carbon footprint.
🌿 Our Brand Selection:
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Pure Haircare: An organic, eco-friendly line designed to protect both your hair and the environment.
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Evo Fab Pro: A unique colour maintenance system that keeps your hair vibrant while offering a sustainable solution.
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Davines: A brand that blends innovation with nature, offering high-performance products that are kind to the planet.
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K18: Cutting-edge molecular hair repair technology that restores and strengthens damaged hair with a science-backed formula.
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Clever Curl: Clever Curl is a game-changing Australian brand that’s transforming the way curls are cared for. Free from sulphates, silicones, and drying alcohols, this vegan and cruelty-free range is designed to deeply hydrate, define, and protect every type of curl.
💚 Our Promise
When you choose Jo Sym Choon’s, you’re choosing products that care for your hair and the planet. We’re committed to supporting brands that share our values, ensuring that every product we recommend delivers not just stunning results, but also a positive impact on the world around us.
Our Colour Philosophy - Pure Colour. Pure Intent.
At our salon, hair colour isn’t just about the end result—it’s about the integrity of your hair and the impact we leave behind. That’s why we choose to work exclusively with Pure Organic Complex: a high-performance, low-tox colour system that delivers beautiful, long-lasting results while respecting your health and the environment.
Formulated with certified organic ingredients, naturally derived pigments, and free from harsh chemicals like ammonia and PPD, Pure Organic Complex offers vibrant, true-to-tone colour without compromise. Whether you’re going blonde, rich brunette, or bold and vivid, you’ll enjoy luminous colour and hair that feels stronger, healthier, and more hydrated.
But it’s not just about performance—it’s about purpose. We value sustainability just as much as style. From biodegradable packaging to cruelty-free formulas and eco-conscious production methods, Pure Organic Complex aligns with our commitment to reducing our salon’s footprint and supporting a greener future for the industry.
Because we believe that beautiful hair should never come at the cost of your well-being—or the planet’s.
👉 Experience the difference of Pure Organic Colour. Book your personalised consultation today.
For further details here
🎨 Fab Pro Custom Colour Conditioner - Personalised Colour Care—At Home
At our salon, colour doesn’t stop at the basin—and neither should your colour care. That’s why we proudly use and recommend Fab Pro, the original customised colour maintenance conditioner.
This innovative system allows us to create a bespoke conditioner that perfectly matches your in-salon colour, ensuring your tone stays vibrant, fresh, and true between visits. Whether you're blonde, brunette, or rocking vivid hues, Fab Pro is your personalised colour insurance.
✨ Why Fab Pro is a Must-Have - Tailored Just for You
Fab Pro is the only system that lets your colourist mix a conditioner to perfectly match your exact in-salon shade.
💇♀️ An Essential Part of Every Colour Service
We believe every client should leave with a custom conditioner—it’s the finishing touch to your colour appointment and helps maintain the longevity of your tone.
🏡 Salon-Quality Colour at Home
With your unique take-home conditioner, you can refresh your colour between appointments and keep that “just coloured” look for longer.
🛍️ Support Local, Buy Smart
Fab Pro isn’t sold in stores. By purchasing your custom blend directly from your stylist, you’re supporting salon-quality standards—and making sure your colour stays exactly how you love it.
👉 Ask us about adding a Fab Pro conditioner to your next colour service—it’s your personalised prescription for longer-lasting colour. For more info
Pure Haircare – Clean Beauty, Real Results
Naturally Powerful. Organically Kind.
We believe that healthy hair starts with pure ingredients—and that’s why we proudly use and recommend Pure Haircare in our salon.
Formulated with certified organic extracts, vegan-friendly ingredients, and no harsh sulphates or parabens, Pure is designed to cleanse, treat, and style without compromising your hair—or the planet. Every product in the range is crafted with care to support your hair's health, integrity, and natural shine.
💧 Salon-Grade Care, Everyday Rituals
From your shampoo and conditioner to your leave-in treatments and styling products, Pure offers a full haircare system that:
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Nourishes the scalp and strands with plant-based ingredients
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Gently detoxifies and balances without stripping natural oils
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Strengthens, protects, and enhances all hair types—including coloured, curly, and chemically treated hair
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Smells incredible, thanks to natural essential oils and botanicals
🌿 Why We Choose Pure:
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Certified Organic Ingredients: Powered by nature, backed by science
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No Nasties: Free from sulphates, parabens, and animal testing
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Australian Made & Sustainable: Locally produced with eco-conscious packaging and practices
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Salon Performance: Professional results you can see and feel—whether you're in the chair or at home
Your in-salon experience is supported by the same care at home. We tailor the Pure Haircare range to suit your individual hair needs, so you can extend the results of your treatment or colour long after your visit.
👉 Ask us which Pure products are right for your hair type and take home your personalised haircare routine today. Visit PureHair
✨ Meet OI – Luxurious Haircare, Elevated Results
Award-Winning Beauty. Extraordinary Shine.
Say hello to OI, our best-selling and multi-award-winning haircare collection, loved for its transformative results and indulgent feel. Infused with antioxidant-rich Roucou oil, this iconic range delivers exceptional softness, shine, and nourishment—for all hair types.
💎 Why We Love OI
Whether your hair is fine, thick, straight, or curly, OI delivers instant luxury with every use. It’s designed to:
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Add extraordinary shine without weighing hair down
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Instantly smooth and soften, leaving hair silky and touchable
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Protect against heat and environmental damage
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Reduce frizz and enhance manageability
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Smell divine—thanks to its signature, sophisticated fragrance
🌿 Powered by Nature, Loved by Stylists
At the heart of OI is Roucou oil—a powerful, natural ingredient packed with beta-carotene and antioxidants to support healthy, youthful hair. The entire range is paraben-free, cruelty-free, and created by Davines, a brand known for its commitment to sustainable beauty and ethical sourcing.
✨ Your Everyday Indulgence
From the cult-favourite OI Oil to the luxurious shampoo, conditioner, and hair butter, this range is perfect for:
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Smoothing frizz
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Adding high-gloss finish
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Detangling and hydrating
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Creating a polished, salon-worthy feel every day
👉 Ask us how to add OI into your haircare routine—experience the shine everyone’s talking about. visit website
🧬 Why We Love K18 – Science Meets Hair Repair
Next-Level Repair. Real Results.
K18 isn’t just another treatment—it’s a revolution in hair repair. Clinically proven and backed by biomimetic science, K18 works at a molecular level to restore hair’s strength, softness, and elasticity—whether it’s been damaged by colour, bleach, heat, or chemical services.
We use K18 in-salon as part of our colour and lightening services to protect and strengthen your hair during the process. And we recommend it as a take-home treatment so you can keep repairing and maintaining that incredible condition between visits.
🔬 How It Works
Unlike traditional treatments that coat the hair or temporarily patch damage, K18’s patented peptide technology reconnects broken keratin chains deep within the hair shaft—bringing damaged hair back to its original, healthy state in just 4 minutes.
💡 Why K18 Is a Game-Changer
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Reverses damage from bleach, colour, heat, and chemicals
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Restores strength, smoothness, and bounce
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Lightweight, leave-in formula—no rinsing needed
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Works fast: visible results in just one use
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Vegan, cruelty-free, and free from sulphates, parabens, and silicones
💁♀️ Salon-Level Results at Home
Used as a pre-shampoo treatment, K18 Leave-In Molecular Repair Mask is the perfect way to keep your hair strong, resilient, and beautiful between salon visits. Pair it with your customised Pure or OI routine, and you’ve got a powerhouse regimen that delivers shine, strength, and softness every day.
👉 Ask us how to add K18 to your colour service or daily routine—it’s your hair’s secret weapon. Visit website for more info.
✨ Clever Curl – The Ultimate Curl Companion ✨
Created by curl specialists for curl lovers, Clever Curl is a game-changing Australian brand that’s transforming the way curls are cared for. Free from sulphates, silicones, and drying alcohols, this vegan and cruelty-free range is designed to deeply hydrate, define, and protect every type of curl — from loose waves to tight coils.
At our salon, we’re proud to have a curly hair expert who lives and breathes all things curls — and Clever Curl is her go-to brand. With years of experience working with natural texture, she has tried countless product lines, and Clever Curl consistently stands out for its performance and results. She swears by it to create touchably soft, beautifully defined curls that feel as healthy as they look.
Clever Curl works in perfect harmony with our professional curl techniques, helping to unlock each client’s natural curl pattern without compromise. It’s gentle, nourishing, and gives curls the hydration they crave — making every wash day a good curl day.
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